Playbook Options…
Helping organizations cut through the noise to win
Immersive Exploration
When?
Use this approach when you have a broad question to explore –like the needs of mothers managing toddlers, or how to improve the nutritional status of the elderly or how to boil the ocean…
What?
We teach YOUR team to become explorers, conducting interviews with those whom you need to study. After the exploration, we lead your team through a unique approach to unlock the insights about what delights and pains your customer. Your team develops empathy and understanding that will impact your business for years to come.
How?
- Form a Team of 5-12
- Takes 3-5 Months
- Approximately 20 interviews
- 3 sessions of 2-3 days each
What You Get?
- A detailed poster of voices & insights
- Empathy Maps for key demographic groups
- Detailed customer and product requirements
- At least 6 new concepts
- Traceability from customer voice to features
- A well-informed empathetic team
Co-Creation Sessions
When?
Use this when you need to clarify the desirability of features or need to inform feature and benefits trade-offs for a product or service. For example, …
What?
Sessions with a professional facilitator where your team serves as observers while a group of consumers (or prospective consumers) participates in hands-on activities and exercises to elicit needs, features and preferences.
How?
- Each session is 2-4 hours
- ½ day of processing insights following the session(s)
- Can be diverse or homogenous groups of consumers
- Exercises are custom designed
What You Get?
- Many of the exercises create artifacts (posters, product mock-ups, etc.)
- Summaries of the data collected
- Documentation of insights
- An increasingly empathetic and informed team
Pocket VOC
When?
If you have employees who routinely interact with consumers/customers (sales, repair technicians, customer service, etc.), shape their interactions to gather customer data a little at a time.
What?
This is the “Daily Diary” of VOC – little bits of insight collected over time during simple customer interactions add up to a treasure trove of data.
How?
- We work with your team to develop a few questions
- We train your team on managing these interactions
- Hep you determine how to capture the data
- Help you design a process to glean insight from the data
What You Get?
- A rapid, repeatable process
- Custom “Pocket” questions
- Skills for managing interactions
- An ever-growing list of insights and opportunities
- Employees who are better listeners and more entrepreneurial in mindset
Why Choose Us…
Training & Coaching
We make your team smarter and more empathetic. We don’t do the market research for you – we train your team to do it. They then carry this knowledge into everything they do.
Wealth of Experience
We have experience in many industries. We speak the language of a wide diversity of industries and we have a good sense of what approaches will work best for a given situation.
Optimal Execution
We understand your resources are limited. We can help create a plan that maximizes the time, talent and resource budget available.